The Challenge of Networking
We all have that one person (you know, the one) in our lives who seems to effortlessly connect with everyone.
You know the type: the one with perfect elevator pitch, the charm to work any room and the knack for making friends wherever they go.
For many of us, networking can feel awkward and uncomfortable.
It’s easy to feel like a sleazy weirdo pushing business cards into people’s hands, or standing alone in corner at networking events, unsure of how to approach others.
Although this may appear daunting, it can also be a valuable opportunity to forge connections.
Because of this, embracing discomfort is essential.
The Importance of Networking
Despite (the) discomfort, networking is crucial for career advancement and personal growth.
Studies show that executives who understand the value of social capital—essentially, the potential benefits of their existing networks—are more likely to receive promotions and raises.
Companies with employees rich in social capital tend to outperform their competitors.
However, the thought of networking can evoke feelings of anxiety, even leading us to subconsciously think about cleaning when we’re forced to make new connections.
Although this can be frustrating, it’s important to recognize that networking is a skill that needs to be developed.
Redefining Networking
So how can we reconcile the need for a strong network with the awkwardness we often feel?
The key lies in redefining networking itself: instead of viewing networking as merely meeting strangers, we should see it as understanding and leveraging the network that already exists around us.
Networking is about knowing who your friends are and who their friends are, however it is also about building connections that can lead to new opportunities.
This approach can alleviate some discomfort, because it shifts focus from self-promotion to genuine relationship-building.
Although networking may seem daunting, it serves a crucial purpose in professional growth.
Reconnect with Dormant Ties
One of the most effective strategies for networking is to reach out to old friends—those dormant ties.
These are people you were once close to; however, you have lost touch with them.
Because they are in different social circles or industries, they can provide fresh information and opportunities—much like total strangers—but with the added benefit of familiarity.
A great example of this is the story of Dana White and Lorenzo Fertitta, (former owners of Ultimate Fighting Championship) UFC.
They were high school acquaintances who reconnected years later at a wedding.
Their shared passion for prize fighting led to powerful partnership that transformed UFC into billion-dollar franchise.
This illustrates how rekindling old friendships can unlock significant opportunities; however, it also shows that timing is crucial, because without the right moment, such connections might remain dormant (for years).
Although they had drifted apart, their reunion proved pivotal.
How to Reconnect
To reconnect (with dormant ties), try making list of 4 or 5 people you haven’t spoken to in while.
Scroll through your contacts on social media and reach out without any agenda; you might be surprised (by where the conversation leads).
However, this process can be enlightening, because it opens up opportunities for rekindling relationships. Although it may feel daunting, it is worth the effort.
Utilizing Friends of Friends
When it comes to making new connections, the best approach is often through friends of friends.
The concept of “six degrees of separation” suggests that most people are actually connected by just a few introductions.
When you need to meet someone new, ask your current friends for introductions to people in your target industry or region; however, this can feel daunting at times.
Although this approach can (potentially) open up a world of networking opportunities, many individuals hesitate to reach out because they fear rejection.
Nevertheless, taking that first step is crucial, because it can lead to unexpected collaborations and friendships.
For instance, Michelle Mckenna-Doyle (former CIO at major companies) leveraged her dormant ties to land a job in the NFL.
By reaching out to an old colleague, she received an introduction that led to her becoming the highest-ranking female executive in NFL at the time.
This demonstrates how powerful dormant ties can be in achieving your goals; however, it also illustrates the importance of networking.
Although some may underestimate this, connections often play a crucial role in one’s career advancement.
Finding Common Ground
When meeting new people, one should try to steer the conversation away from the typical (and often mundane) “What do you do?”
Instead, consider asking about hobbies and passions; research indicates that the more diverse your connections become, the deeper your relationships will develop.
One successful tactic is creating shared experiences, like John Levy (who hosts dinner parties), where guests are paired up and assigned tasks.
This forces them to connect without relying on their usual scripts.
However, one must remember that the quality of these interactions often outweighs the quantity; although it may feel uncomfortable at first, it is worth the effort because meaningful connections can arise in unexpected ways.
The Impact of Your Network
It’s essential to recognize (that) your network has significant effect on your life—more than you might realize.
Research has shown: your friends influence your happiness, health and even your weight.
For example, if your friends are happy, you are more likely to be happy too.
This connection extends to their friends; demonstrating the ripple effect of networking.
However, you must consider the implications of such relationships, because they can shape your overall well-being in unexpected ways.
Although some may argue that individual choices matter most, the truth is, the social environment plays a crucial role.
Conclusion
In conclusion, networking is not merely about meeting strangers at events; it’s about understanding and utilizing the network you already possess.
By reconnecting with old friends, leveraging friends of friends and finding common ground with new acquaintances, you can cultivate a robust network that supports your personal and professional growth.
However, remember this: “Show me your friend of a friend and I’ll show you your future.”
Although the path may seem daunting, it provides immense opportunities, because every connection counts.
